Out of all the industries with which we work, real estate may be the most competitive.
This can be attributed in part to the necessity of having a website if you are involved in real estate transactions or property management; consumers demand that real estate be listed online. The result is a HUGE number of real estate sites with which you will have to compete for attention on search engines like Google and within your own local markets.
Do not let this competition dishearten you. We have been working with Realtors® for many years. There are calculated steps you can take to make your real estate site work online, whether you are a single agent looking to generate leads from re-locators or a large firm looking to make better use of your MLS's IDX on your site.
If you like what we have to say and want to proceed, then you should expect the following:
We will tie your site into your local multiple listing service through RETS (Real Estate Transaction Standard), FTP, or some other IDX (Internet Data Exchange) method offered by your local MLS.
Formatting of your listings display can be customized, assuming your MLS allows this.
A mobile device version of your site specifically designed for smart phones.
The ability to easily add non-MLS listings to your site through our administrative tools.
The ability to augment your listings with additional photos, virtual tours, and other information.
The ability for each agent within your firm to have their own affordable website and domain name that ties into the main office site (if you are a firm looking for comprehensive service).
Features that generate leads on your site with no worry about paying us referral fees. We don't collect referrals.