Gone are the days of shotgun branding in traditional media and measuring your results through warm fuzzies.

Well, not really. Traditional media is still important, however, more and more businesses are finding it more effective to advertise online. This is because it is easy to measure your results and target your audience. Consider the following benefits of advertising online:

• Regional advertising placement can be done just as easily as traditional regional placement.
• Segmentation is easy through keyword-specific advertising and content-specific advertising.
• Results can be tracked; we know how many times your message was loaded, how many times it was clicked, and often how many times it produced the desired action (such as a signup).
• Payment for advertising can often be based solely on results (such as click-thru rate) rather than placement; you're no longer wasting money on hope, but investing in calculated results.